Home on the Range: The Denim Western and Its Enduring Hold on Us
The denim western is a true-blue workwear icon. Though it might call to mind images of the cowboy on the range, it didn’t find its iconic form until the open-range cowboy was something of an endangered species in the American west.
Natural dyes are the new buzz for denim, but is it a solution that can impact the industry at scale?
Denim brands are increasingly looking to natural dyes as a responsible way to introduce color to jeanswear collections. But how scalable is the process and what needs to be done to ensure the practice goes beyond seasonal colour palettes?
Why Cowboys Were Always Cuffing Their Jeans ?
If you take a look at old west Cowboy pictures from the 1930s and 1940s you will notice that they’re most of the time wearing pairs of jeans with huge cuffs. Cuffing jeans was something common back in the days, but they didn’t do it as a ‘fashion statement’. Most of the time it had practical reasons, so let’s dive into this interesting subject.
Workwear Becomes Fashion
Long before models were strutting the catwalks in denim, the sturdy fabric was worn almost exclusively by those who had a job to do and needed a robust fabric to do it in. Inch by inch, denim has walked its way towards that line separating the world of workwear from the world of fashion.
“The secratt of them Pants is the Rivets”: The True Hero of the Levi Strauss Story
As far as mythic origin stories go, the story told about Levi Strauss’s arrival in San Francisco and his immediate invention of what would become his signature product makes for compelling reading. In a Time article from February of 1950, the author paints a picture for his readers:
Why denim is a living fabric
Denim isn’t just a fabric. It’s a special fabric as it’s getting better with time and wear. Some say it’s getting better with age, the older the better. It’s the same as leather for example. In the beginning, it’s sturdy, tough, and not that comfortable to wear.
Keep it Simple: What We Can Learn From the Long History of Denim Branding
Using little more than copper, coloured thread, and leather, legacy brands have forged brand identities that, in the case of Levi Strauss and Co., have lasted for nearly a century and a half. Even casual observers can tell the difference between different brands based solely on these unique branding details, and today’s brands have fallen into step with the legacy brands, using arcuates, rivets, and patches to convey their own unique brand identities. Let’s take a closer look at each of these an
The five must-have denim books you need to have in your library
Nowadays many sources on the internet can guide you through the history of denim. Sources that learn you more about this popular topic. These initiatives were started by denim addicts to share their passion, knowledge, and experience.
Kings of Indigo founder Tony Tonnaer reveals why traceability is the gold standard for denim
Over the past 10 years, Dutch denim brand Kings of Indigo has been on a mission to make the most responsible jeans in the market. Taking a holistic approach to denim design, the Amsterdam-based label strives to produce denim in the most conscious way possible, both socially and environmentally, all while delivering on style and quality.
Fast Fashion on Steroids: Why Hauling Might Be the Worst Fashion Trend We’ve Ever Seen
From bell bottoms and acid-wash jeans to platform sneakers and trucker hats, we’ve all seen fashion trends come and go. Like anything else we buy that quickly goes out of style, we can simply hide it in the back of the closet or either recycle or discard it.
How to take care of your jeans
One of the most popular questions about jeans is how to take care of them. How to clean your jean. The answer is short: wash it! But, wash it at less possible as a machine wash costs a lot of energy, water and it causes also to carbon emission. It seems that everyone has their washing methods and routine to get their jeans clean. To be clear immediately, there’s no golden rule, but of course, there’s some guideline you can use.
The Strong Connection Between Denim And Music
Denim is strongly rooted in music, and music is strongly rooted in denim. Musicians from all over the world are wearing pairs of blue jeans and jackets already since ages. This is probably because denim is a symbol of freedom and rebel style, but also because denim is from origin a workwear garment, made for the common people.
How consumers can contribute to a responsible denim industry ?
While the denim industry has joined forces and has taken responsibility to purify, the supply chain changes rapidly. New and improved technologies are introduced every season which are all contributing to an industry using less water, energy, and harmful chemicals.
Type I, Type II and Type III Denim Jackets - An Overview
Introduced in the late Nineteenth Century as a piece of practical and lasting workwear, the denim jacket was initially invented for the same purpose as a pair of jeans. With similar characteristics including durability and functionality, the denim jacket was seen as the ideal item for laborers, ranch hands, miners and more.
Italy's Prada announces three strategic appointments in top management
Prada has unveiled strategic appointments in the top management: Andrea Bonini as chief financial officer, Cristina De Dona as general counsel, and Diego Maletto as internal auditing director. Prada is an Italian luxury fashion house that specialises in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories.
Metaverse Fashion Week highlights: from store openings to exclusive NFT drops
Decentraland’s highly-anticipated Metaverse Fashion Week (MVFW) has come to a close and with it the fashion world has had its first taste of what the industry could look like through a fully digital experience. Running over the course of four days, from March 24 to 27, MVFW boasted a hefty schedule consisting of over 60 designers, brands and retailers looking to get in on the virtual action.
Item of the week: the contemporary trench
The trench is a classic silhouette that will likely always remain a staple in the outerwear category, however, recent iterations of the coat have seen it take on new forms, in modernised structuring that have flipped what we know about the style upside down.
FW22 womenswear catwalk color trends
Trendstop brings FashionUnited readers an insight into the key Women’s catwalk colour directions for Fall Winter 2022-23.
Item of the week: the ruched dress
Ruched details have been an inescapable part of the current fashion season, particularly used in bodycon dresses and skirts. The style’s regular involvement in a number of recent runway shows also suggests the trend isn’t going anywhere anytime soon.
LiveBuy: “Live shopping makes online shopping less lonely”
Online shopping has been growing for years, but is it fun? Live shopping specialist LiveBuy from Berlin doubts this and wants to help online retailers conquer a new sales channel with live streaming, which turns shopping on screen into an event.
How can Digital Fashion Design help us be more sustainable?
What comes to your mind when you think of digital fashion? AR filters? Direct to avatar clothing? Skins for gaming? Digital Fashion is all of this and more and could also help us towards a fairer and more sustainable fashion system.
20 of the best spring coats to wear now
Give yourself a boost with a lightweight coat in a bright colour or bold print
Everything to know about Decentraland’s upcoming Metaverse Fashion Week
Virtual social world Decentraland is continuing its preparations for the launch of Metaverse Fashion Week, set to take place from March 24 to 27. Over the four day period, Decentraland will be host to runway shows, fashion experiences, pop-up shops and afterparties, exhibiting digital, wearable designs by big name designers.
Esprit names new leadership team to enable international comeback
Fashion brand Esprit has announced a new senior leadership team, including chief executive, chief financial officer, chief product officer and chief digital and marketing officer to “shake up brand” for an international comeback.
Forget Baggy Denim – Non-Jean Jeans Are On The Rise
The search for casual trousers that aren’t jeans is becoming easier, thanks to labels like Rag & Bone. A few weeks ago we fell in love with the brand’s Miramar trousers, when Paulina Porizkova posted a picture of the hybrid trousers. At first glance, they look a lot like a pair of baggy jeans, but they’re actually wide-leg trousers with a denim-like print. It’s pure fashion alchemy.
Pantone drops first NFTs inspired by colour of the year 2022
Colour authority Pantone has teamed up with digital artist Polygon1993 for the launch of its first non-fungible token (NFT) collection inspired by its Colour of the Year 2022, Very Peri.
Levi’s Made & Crafted SS22 Is Journey Back to The 1950s
For Spring/Summer 2022, Levi’s Made & Crafted looks back to the Denim Family label Levi’s introduced during the 1950s, a line that was, at the time, designed to outfit the entire family. Reimagining the mid century collection, Levi’s Made & Crafted puts a genderless spin on classic styles, blending the past, present and future.
Item of the week: the mini skirt
The mini skirt has been at the centre of fashion for decades, acting as a force for both controversial moments and definitive industry timestamps. British designer Mary Quant is often credited with aiding in the rise of the style, releasing above-the-knee skirts in 1964 labelled ‘the Mini’.
Bella’s Found The Perfect Pair Of Straight-Leg Jeans
As Paris Fashion Week comes to an end, so too do the street-style moments from the cobbled streets of the French capital. We can always count on Bella Hadid, though, who continues to serve looks off-season. As the model arrives in London after a month of owning the runways, she brings with her that noteworthy fashion sense. And from a first glimpse of her UK wardrobe, it’s Bella’s choice of classic straight-leg blue jeans that stands out the most.
Re-sale fashion marketplace UPTY secures pre-seed investment
Fashion re-sale marketplace UPTY has closed a pre-seed funding round, securing 650,000 euros in investment.
Garcia’s steps towards a more sustainable future
In September of last year, jeanswear brand Garcia, signed the Green Deal on Circular Denim along with other frontrunners in the denim industry. The signatories of the deal made the promise to contribute to a more circular economy by committing to using more Post Consumer Recycled (PCR) materials in their jeans collections.
Spring loaded: this season’s 10 fashion trends – in pictures
Stripes and sandals, tassels and micro minis… Here are the key looks and trends swinging into your wardrobe this spring
Lacoste names Venus Williams as new global ambassador
Tennis star and founder of lifestyle brand EleVen, Venus Williams has been named the new global ambassador for Lacoste.
Milan Fashion Week Welcomes A New Generation Of Italian Designers
Milan’s reputation as a stagnant fashion landscape where new talents aren’t given the space and opportunity to grow seems to be finally coming to an end. This season’s packed Milan Fashion Week schedule was brimming with young designers showing promising debuts, progressions in confidence, and more focused points of view.
Ganni Has Stopped Offsetting Its Carbon Emissions – Here’s Why
Carbon offsets are out and insetting is in for Ganni, which is changing tack in how it tackles the biggest, most challenging sources of emissions in a bid to decarbonise its supply chain.
The Message From Fashion Week? London Is Open
At London Fashion Week autumn/winter 2022, there was a show-must-go-on attitude in the air. Covid passes aside, this season was all about celebration and the joy of a good spectacle. At the Central Saint Martins MA extravaganza, 32 students presented their work, as opposed to the normal 20 or so. The display of “diversity, inclusion, community purpose, and creative solutions” (Vogue’s Sarah Mower’s words) came to define what followed: five days of no-holds-barred creativity and X-rated sassiness
Fashion’s new generation puts upcycled and digital clothes on the catwalk
London fashion week reveals new look for post-Covid world as industry embraces the metaverse
Blaze of glory: Be a cut above the rest in an oversized blazer
Blazers are versatile and easy to wear. Try one layered under a trench coat for extra warmth – or as a useful transitional piece when the temperature starts to rise by Jo Jones and Helen Seamons
Digital Fashion Week New York concludes
From February 10 to 13, the first part of Digital Fashion Week New York (DFWNY) took place, bringing together creators and innovators from the fashion and tech industry working at the vanguard of the digital fashion movement.
Supreme appoints Tremaine Emory as Creative Director
Skatewear brand Supreme has appointed Tremaine Emory as its new creative director. Emory will work alongside Supreme’s founder, James Jebbia, and is the first major appointment since the company was acquired by VF Corporation in 2020, in a deal worth 2.1 billion dollars.
The Biggest Denim Trends Of Spring, According To The World’s Top Buyers
Now you’ve digested the fact that Britney and Justin’s patchwork denim is back (still!), it’s time to get the skinny on the jeans to actually buy this spring. There’s a knack to doing throwback denim while still looking modern; a way to try the baggy jeans trend without looking like a ’90s boy band member (hi NSYNC); and a method of wiggling into those low-risers with all the confidence of Julia Fox.
Editors picks: 5 ways to style bomber jackets – in pictures
Oversized classics, bold colours, satin or cotton... A varsity-style bomber jacket is versatile spring essential
All The Best Street Style From New York Fashion Week AW22
New York Fashion Week is officially underway. The likes of Bella Hadid, Anok Yai and Binx Walton are gracing the runways in the bustling city, and showgoers are pounding the pavements in jaw-dropping outfits, ready to soak up in-person shows.
How To Wear Baggy Jeans Like The Street-Style Set
Baggy jeans have dominated the runways for several seasons now – good news for loungewear fans in the market for an alternative to sweatpants. Naturally, the street-style crowd has embraced the denim trend en masse.
Bootcut Jeans Are The Cornerstone Of Kendall’s Sophisticated Wardrobe
Kendall Jenner has managed to whittle her minimalist wardrobe staples down to a few core essentials – and one of the supermodel’s mainstays remains bootcut jeans. Seldom do we not see the recently appointed FWRD creative director rocking them, and pretty darn well, too.
The Best Street Style From Copenhagen Fashion Week
February marks the beginning of the autumn/winter 2022 show stint, starting in Copenhagen. After several seasons of uncertainty, Denmark’s capital will host numerous shows, events and get-togethers – all in the name of fashion.
Philipp Plein purchases 1.4 million dollar plot of metaverse land
Luxury designer Philipp Plein has purchased a plot of land in the 3D virtual reality platform, Decentraland. The Plein Group reportedly bought the digital estate for 510,000 Manas, the platform’s own cryptocurrency, which corresponds to around 1.4 million dollars.
Fashinnovation 2022: Metaverse, unethical brands and outside competition
Unethical brands, metaverse, multidimensional marketing, but also competition increasingly pushed by artists, fashion designers and musicians: the fashion industry is changing very fast and the protagonists had their say during the sixth edition of Fashioninnovation worldwide talks, which took place in New York on February 3.
The demand for looser fit jeans highlights new denim cycle
Looser fit jeans are heralding a new denim trend cycle, as skinny jeans are no longer the coolest cut. Levi’s, the world’s largest denim manufacturer, confirmed on an earnings call last week the company was optimistic about the denim category and that Levi’s is in “the early innings of a new denim cycle,” described as “looser, baggier fits” for both men and women — versus the prior skinny jean cycle that appealed to only half its customer base.
Item of the week: the oversized shirt
The oversized shirt, an airy silhouette with an abundance of styling possibilities, has become a staple wardrobe addition for all genders. What was once a tailored piece most commonly associated with formalwear and suits, has transformed into a more slouchy form for those who are looking to adopt a casual version of the style.
Photographer Hugo Comte Is Expanding Beyond The Image Into The Metaverse And Must-Have Fashion
French photographer Hugo Comte will launch three massive projects over the next three weeks. Today, he announced the launch of $Nikita, a proprietary digital token powered by P00ls. On February 3, an exhibition of his work with the stylist Ib Kamara will open at Galerie Hussenot in Paris. Then, February 17 will see the debut of a fashion line he designed with Central Saint Martins grad Lois Saunders, Dear Nikita. Comte seems to be powered by jet fuel, though he pointed out on a late-night Zoom c
The Best Street Style From Couture Fashion Week
The opulent fashion week which began on Monday (24 January) was immediately rocked by some unfortunate news. Just days after the loss of fashion titan André Leon Talley came the news that fashion pioneer and designer Manfred Thierry Mugler had passed away. Tributes flooded in celebrating the inimitable designer, from current Mugler creative director Casey Cadwallader to Marc Jacobs.
Decathlon taps IKEA digital chief as new CEO
French sporting retail group Decathlon has named Barbara Martin Coppola as its new CEO, effective mid-March. Coppola is a French and Spanish binational with over 22 years of experience at some of the world’s biggest digital and tech businesses, having held senior positions at the likes of Google, YouTube and Samsung. Read more on fashionunited.com
Amazon to launch physical apparel store in US this year
E-commerce marketplace Amazon will launch its first physical apparel store called Amazon Style at in greater Los Angeles, US later this year. The store will offer a personalised, convenient shopping experience where Amazon’s technology and operations make it easy for customers to find new styles. The store will feature women’s and men’s apparel, shoes and accessories.
My carbon footprint: surely freezing jeans can’t be a thing?
It has come to my attention that the one about putting your jeans in the freezer is doing the rounds again. Not because of some sleep-deprived or stress-induced confusion over which white cube is the washing machine, but because owners of said denim believe plunging their high rises into the icy depths will kill off the bacteria we all shed onto our clothes and thus remove the need for washing.
Paris men’s fashion week AW22 : The key shows – in pictures
Much of Paris fashion week took place digitally but the headliners, including Dior and Louis Vuitton, returned to the catwalk with impressive productions
Denim trends: The rise of circular denim
More and more eco-conscious innovations are seeing the light of day and the circular economy is surely one of them. The fashion industry is used to a linear production, which by definition ends with garments in landfills. But many shifts have occurred over the last few years to offer a more sustainable and ethical approach to a product’s life.
Hermès to sue ‘Metabirkins’ NFT creator over “trademark infringement”
Luxury house Hermés has come out of its usually tight-lipped shell to sue creator, Mason Rothschild, for the alleged “trademark infringement” displayed in his non-fungible token (NFT) ‘Metabirkins’.
Levi's continues push into circularity with recyclable 501 denim jeans
Levi's will launch a more circular iteration of its 501 Original jeans as part of its ongoing partnership with Swedish sustainable technology company Renewcell.
Low rise jeans are back – and the lower the better
In fashion, the demise of skinny jeans is now old news. The style to replace them in 2022? That early 00s favourite: low rise jeans.
H&M launches its first ever virtual fashion collection
H&M has unveiled its first-ever virtual fashion collection and said it “represents H&M’s ambition to lead the change in the fashion industry, by making virtual fashion accessible to our customers”.
Top retail trends to look out for in 2022
We are likely all sick of hearing about the pandemic by now, but its global effect on the retail industry is something that cannot be ignored. As covid continues to loom over us, the supply chain crisis remains persistent and new variants come and go, the face of retail is likely to also continue changing and coping advice is more welcome than ever.
Trends: Monogram mania, mood-boosting colours and a jewellery boom
In a post-pandemic world, consumer behaviour and style choices have dramatically changed, to more reliance on technology, a willingness to adopt digital experiences, as well as an unapologetic approach to style and jewellery as a way of sharing self-expression.
Designing a circular fashion system that works for all
The fashion industry is transforming from linear to more circular business models — including repair, recycling, resale and rental — while simultaneously being shaped by macro forces, such as automation and climate disruption.
Get ready for Metaverse Fashion Week
Get ready for virtual fashion week. In the metaverse. Hosted by Decentraland, the inaugural fashion week will be held on its platform next March, just after the IRL catwalks presentations finish in the major fashion cities of Paris, Milan and London and New York.
Social media shopping to hit 1.2 trillion US dollars by 2025
Global social commerce, shopping via social media platforms, is going to grow three times as fast as traditional e-commerce from, 492 billion to 1.2 trillion US dollars by 2025, according to a new report from Accenture.
Report Presents Decarbonization of Fashion Industry as $1T Investment Opportunity
Estimating an investment opportunity of $1 trillion, a new Fashion for Good-Apparel Impact Institute report breaks down the funding needed by solution category and identifies the types of funders best placed to take advantage of the opportunity and benefit from the positive returns.
Could A Digital Tag Help Fashion Become More Circular?
Beyond sustainability is circularity — when you can recycle, repurpose, or reuse clothing instead of sending it to the landfill.
A Virtual Fashion Week is Coming to the Metaverse in March
Move over traditional fashion weeks. The next major fashion industry showcase may be entirely virtual. Metaverse platform Decentraland announced on Sunday that it will host four days of “catwalk shows and showcases, pop up shops, after parties, and immersive experiences” in March 2022 in collaboration with Polygon blockchain-hosted luxury marketplace UNXD, the company that recently played host to Dolce & Gabbana’s first NFT clothing collection. “Have your collections ready!,”
Generation Start-up: Rent Your Wardrobe aims to reduce fashion industry's carbon footprint
Mamta Arora came up with the idea of her start-up to solve the sustainability challenges in the fast fashion industry. She identified a market gap in the UAE for a clothing subscription service that would help mitigate consumers’ mindless spending on apparel.
Metaverse Tank Tops: How The Fashion Industry Wants To Yield Over 75%
Metaverse: a digital universe. Infinite possibilities for its users, and for a brand’s revenue too. 2021 has set solid grounds for NFTs, GameFi and the metaverse to bloom into money trees. Many people still ask “What’s the point?” with every blockchain-related launch from major brands.
How Luxury Fashion Brands Are Changing The Reputation Of The Industry Through Eco-Friendly Practices
It's no secret that fashion is the most wasteful and non-eco-friendly industry, from its use of over 1,000 different chemical types in textile production, to water waste- it is an industry that has a lot to answer for when it comes to the wellbeing of the earth.
Plastic pollution from Amazon grows by 29 percent, according to Oceana
A report by ocean conservation group Oceana has found that up to 23.5 million pounds of Amazon’s plastic packaging polluted the world’s waterways and oceans in 2020.
Why Nisolo’s sustainability label could set a new standard for the industry
Nashville-based footwear brand Nisolo is bringing a simple nutrition-label format to the fashion industry, in the name of facilitating transparency.
Alpaca fiber-based clothing startup is leading the charge for sustainable fashion
Cody keeps his alpacas at A Simpler Time Alpacas & Mill. He is the founder of Paka, an apparel company focused on sustainability and ethically sourced goods. “Everyone talks about sustainability, right? Nature’s inherently sustainable, it knows what to do," Cody said. "We’re just trying to put more of it into our products.”
Fashion Industry to Face Challenges In 2022
The article throws light on the factors that will play a big role in change of pricing for the fashion industry in the upcoming year. The fashion industry is one of the most fluctuating industries. Due to many factors, it showed a lot of disruptions in the current year among which price remains the main factor. Price changed in 2021 and it may change further in 2022 as taxes are set to increase by 3 per cent.
‘Work from home’ rules begin today
New restrictions in England to try to control the spread of the new Omicron variant of Covid-19 begin today. Read more on drapersonline.com
Chanel hires new global CEO
French luxury group Chanel has named Unilever executive, Leena Nair, as its new global chief executive. Read more on drapersonline.com
Nike snaps up metaverse start-up
Nike has acquired RTFKT, a digital fashion and sneaker brand that creates non-fungible tokens or NFTs for the "metaverse".
Karl Lagerfeld drops NFT collectibles
Luxury fashion house Karl Lagerfeld has announced the launch of two NFT collectibles.
FW22 Key Color Predictions For Menswear
Ahead of the FW22 men's buying season we present key color predictions using colors from the Sophicolor.com library.
How to brand in the metaverse? Digital fashion event Exthereal might have the answers
Over a three-day event, the first edition of Exthereal’s digital fashion conference took place, bringing together keynote speakers from a range of industries to discuss and showcase the future of the metaverse.
US researchers make digital denim fabric
Researchers from North Carolina State University in the United States have successfully printed ink on cotton fabric to make digital denim fabric that resembles six different styles of jeans. The samples prepared with a computer and printer were reportedly a good match on an average for denim made using traditional, labour-intensive methods.
Ever Evolving Talks By Calik Denim Sheds Light On The Future For The Second Time!
With over 350 visitors from all over the world, the 2019 edition of the annual Ever Evolving Talks by Calik Denim event was a huge success.