Luckily, the group of people that are living a conscious life is growing every day. Sometimes people need to get an extra push to be aware of a more slow-down lifestyle. The sky-high energy prices last year forced many people to take a shorter shower or to switch off the boiler at home earlier during the day. This is to save money. Some people were aware of this already and for them, it became a sort of lifestyle. They are buying less but better. They care for planet Earth and separate waste, buy more vintage clothing, and are aware of what they are consuming in general. Also what they are eating. They choose more bio-food over fast food. But still, there are many people not taking part in the conscious movement. They still feel the need to shop each week for clothing and are not reusing stuff. But, as with many things in life, this has to grow step by step.

The Conscious Denim Lifestyle

When it comes to clothes, and denim in particular, there are many ways to include the conscious lifestyle too. You can shop second-hand for example. There are beautiful worn-in pairs of jeans and jackets available on fleamarkets and at secondhand stores. And not to forget about all the unworn pieces of denim in people’s closets that deserve to be worn as well. Platforms such as Vinted, Esty, and eBay are becoming more and more popular by many too. Not to shop for new items, but also mainly for used or unworn seconds. Next to buying less but better, people are also repairing their jeans more so they extend their lifetime. Also upcycling is hotter than ever. But what so many people forget is that wearing a specific jeans or jacket is also part of a conscious lifestyle. This helps planet Earth as it slows down the overconsumption. On top of that, people are getting more of a bond with their jeans when they are wearing them more often. And not to forget, the more you wear your jeans, the more beautiful it will get.

You Don’t Need to Wash Your Jeans After a Few Wears

Another thing is that people think that you need to wash your jeans after a day or two. They think that your jeans are dirty and need to be refreshed quickly. But this isn’t of course! You also don’t wash your winter jacket after a few days of wear, right? Or that cashmere sweater. Or cleaning your leather boots so quickly. Normally you wash it when it’s dirty. So, the same goes for your jeans or denim jacket. When it’s dirty, you wash it. When it’s not dirty but you want to refresh it after a night out, just hang it outside to air for example.

Innovative Washpro technology by Calik Denim

Calik Denim developed an innovative Washpro technology that promises long-lasting freshness for denim garments. With their Washpro technology, end-users will need less number of washes for their denim garment’s life cycle. Washpro featured fabrics provide significant saving of resources. Besides, Washpro technology helps to reduce microfiber pollution in the oceans since it reduces number of needed home laundries, hence the reason it reduces waste water amount including microfibers. The freshness feature offered by Washpro is long-lasting even after industrial laundry treatments.

Levi’s CEO Chip Bergh Didn’t Wash His Jeans for a Year

Washing your jeans less saves a lot of energy for your washing machine and thus money. A few years ago, Levi’s CEO Chip Bergh revealed that he hadn’t washed his jeans in more than a year. He explained that he didn’t wash his jeans to save water. An average pair of jeans consumes around 3,500 liters of water after two years of usage when you wash the jeans each week. Most of this total consumption comes from the fact that people wash it so often. That’s around 6,700 glasses of drinking water. Washing your jeans less means that your jeans will last longer. Of course, not washing your jeans at all isn’t a good alternative as the denim fabric will become weak in the end. This will end in holes and rips. So, to strengthen the fibers in your jeans you need to wash them now and then. And again, when it’s dirty because you spoiled food or whatever on it, wash it. When you wash it, you can also choose the handwash option as it consumes less water and energy of course. So, how many times do people wash their jeans? Researched by Mashable worked together with SurveyMonkey on a survey to get more insights on this topic. The results show that around 21% of people are wearing their jeans around five times before they wash them. Let’s say a workweek. The biggest group with 27% response are wearing their jeans around three times and 30% are wearing them only once or twice before they put their jeans in the washing machine.

The Benefits of Washing Less and Wear More

To get more people onboard wear your jeans more often and wash less! movement, here’s a summary of the benefits. Washing your jeans less and wearing more means; • It will preserve its shape, quality, and color. • It will save energy and water and thus money. • Your jeans will look more beautiful with more wear. • They will become more softer and thus more comfortable. • It’s better for Mother Nature!