An Olympic-size task: Stéphane Ashpool reveals Paris 2024 uniforms

January 16 2024
An Olympic-size task: Stéphane Ashpool reveals Paris 2024 uniforms
The founder of streetwear brand Pigalle teamed up with Le Coq Sportif to kit out France’s Olympic and Paralympic athletes for the Paris 2024 games — overcoming barriers to produce most of the clothes locally.

“It’s been a marathon,” says Stéphane Ashpool. Following almost two years of development with Le Coq Sportif, the Parisian artistic director in charge of the French Olympic and Paralympic team uniforms for this year’s Paris Games today reveals his designs. The gallery here contains only a small fraction of Ashpool and Le Coq Sportif’s national offer. Their garments, footwear and accessories will outfit around 560 Olympic and 280 Paralympic athletes, plus around 2,400 other coaches and squad support staff. In all, around 150,000 items will be delivered, 85,000 of them for competition and 65,000 to be worn in the Olympic Village and during podium ceremonies. Performance-wise, Ashpool and Le Coq Sportif have developed bespoke designs for 40 different Olympic and 24 Paralympic disciplines. A selection of pieces also goes on sale to the public today.

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