Wouter Munnichs

Founder, Long John

Founder, Long John

Wouter is the founder of Long John. Next to running his daily online magazine, he is working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating his 10th anniversary with Long John this year.

Articles
36

December 18 2023

The Difference Between Ordinary Cotton and Regenerative Agri...

Denim fabrics are originally made with 100% cotton, but since around 15 years, more and more jeans contain a c...
Wouter Munnichs December 18 2023
December 04 2023

Why most denim fabrics are focussed on circularity and susta...

It’s no longer a secret that we need to take responsibility when it comes to Mother Earth. We need to slow dow...
Wouter Munnichs December 04 2023
November 13 2023

How to Contribute to a Cleaner Blue Denim Earth!

Sustainability is a keyword these days. In every sector, it’s a hot topic, and so it is within the denim indus...
Wouter Munnichs November 13 2023
October 30 2023

5 Forgotten Trends that made a Big Revival the Last Few Year...

The denim industry is always moving. Especially when it comes to trends and developments. Some are just here f...
Wouter Munnichs October 30 2023
October 16 2023

Wear Your Jeans More Often Wash Lesh!

Luckily, the group of people that are living a conscious life is growing every day. Sometimes people need to g...
Wouter Munnichs October 16 2023
October 02 2023

5 Denim Trends That Will Only Get More Popular in the Future

Trends come and go. This phenomenon is something that has been happening for ages. Some trends will stay longe...
Wouter Munnichs October 02 2023
September 18 2023

It is not about piles of jeans in your closet, but about key...

Remember when you were young and you had one favorite outfit that you would like to wear day in and day out? Y...
Wouter Munnichs September 18 2023
September 04 2023

Why AI Will Not Replace Denim Designers in the End

That AI (Artificial Intelligence) is a hot topic these days is a fact. All over the globe, everyone is talking...
Wouter Munnichs September 04 2023
July 10 2023

The Key Features of The Evolution of Blue Jeans

150+ Years of Jeans Usage Since jeans is born we have seen many changes over time in this historical garmen...
Wouter Munnichs July 10 2023
May 15 2023

Why Selvedge Fabrics Are So Beloved by Denim Aficionados?

The difference between selvedge and non-selvedge fabrics Most people know that all pairs of jeans were firs...
Wouter Munnichs May 15 2023
May 02 2023

The Importance of Denim Branding on a Pair of Jeans

Branding on pair of blue jeans goes way back. In fact, most brands branded their jeans already since day one...
Wouter Munnichs May 02 2023
April 17 2023

The Power of Denim in the World

Denim is Everywhere and Everywhere Is Denim Since the story of denim started, for most people the starting ...
Wouter Munnichs April 17 2023
January 23 2023

Why indigo-dyeing is a magical process

When a denim style is colored blue, you know that it's dyed with indigo. It can be synthetic or natural indigo...
Wouter Munnichs January 23 2023
January 09 2023

The key features of a pair of jeans

A pair of jeans is made with many elements and different parts. It may look easy to design and produce a pair ...
Wouter Munnichs January 09 2023
December 26 2022

Five persons to follow that use denim in a creative upcyclin...

Creating a pair of jeans is a form of art. Every designer begins from scratch, most of the time with influence...
Wouter Munnichs December 26 2022
December 12 2022

The different types of denim wearers

Denim fabrics can be used in so many ways There are so many different types of denim and jeans on the marke...
Wouter Munnichs December 12 2022
November 28 2022

The 5 denim styles everyone needs in their wardrobe

Everyone loves denim, and denim loves everyone That denim is the cornerstone for almost everyone’s outfit i...
Wouter Munnichs November 28 2022
October 31 2022

Why unisex denim styles are not just a trend

When the first women's jeans were launched Jeans were made and worn in the first place for men. Men that wo...
Wouter Munnichs October 31 2022
October 17 2022

Why is Amsterdam called the denim capital of the world?

Dutch people have proportionally the most pairs of jeans Amsterdam is the capital of The Netherlands, and o...
Wouter Munnichs October 17 2022
October 03 2022

5 denim events you need to know (and to visit)!

Denim is way more than just a pair of jeans or a jacket. It’s a way of life, a lifestyle! And as with most lif...
Wouter Munnichs October 03 2022
September 19 2022

The basics to buy your new (beloved) pair of jeans

Trends come and trends go each season. That’s not only with fashion, that’s also the case with denim.

Wouter Munnichs September 19 2022
September 05 2022

10 important historical years in denim

In the history of denim, there were many important years and milestones. Since the beginning of the miner peri...
Wouter Munnichs September 05 2022
August 15 2022

How jeans are made step by step

Making a pair of jeans isn’t as simple as most people think. There’re many steps to make during the whole prod...
Wouter Munnichs August 15 2022
August 01 2022

Why the rivet is the most important historical element in th...

The history of denim kicks off around 1850 when they discovered gold in the mines of California, USA. A lot of...
Wouter Munnichs August 01 2022
July 25 2022

Five big changes from the last 10 years within the denim ind...

Just like trends in fashion, everything is going so fast nowadays. When you’re just used to a certain change, ...
Wouter Munnichs July 25 2022
July 18 2022

The most popular ways to cuff your jeans

There are many ways to cuff your pair of jeans. Of course, a lot of people prefer to wear their jeans with the...
Wouter Munnichs July 18 2022
June 27 2022

How to recognize a premium pair of jeans

Denim is such a versatile piece of clothing. There are so many options to choose from when going to a denim st...
Wouter Munnichs June 27 2022
June 20 2022

Why The Fifties Are Also Known as The Golden Years of Denim

Denim was originally made as workwear for miners. They needed sturdy pants that survived their hard work while...
Wouter Munnichs June 20 2022
June 14 2022

Different Ways to Upcycle Your Old Pair of Jeans

Denim has a long history and was originally made as workwear. Clothing items that last long and could survive ...
Wouter Munnichs June 14 2022
May 30 2022

The (hi)story of denim cut-offs, also known as biker vests

Sleeveless denim jackets are part of many collections of denim brands nowadays. Also on the streets, they are ...
Wouter Munnichs May 30 2022
March 28 2022

Why Cowboys Were Always Cuffing Their Jeans ?

If you take a look at old west Cowboy pictures from the 1930s and 1940s you will notice that they’re most of t...
Wouter Munnichs March 28 2022
March 14 2022

Why denim is here to stay forever

Although denim fabrics were used way before the gold miners were wearing pairs of jeans during their heavy wor...
Wouter Munnichs March 14 2022
February 21 2022

Why denim is a living fabric

Denim isn’t just a fabric. It’s a special fabric as it’s getting better with time and wear. Some say it’s gett...
Wouter Munnichs February 21 2022
January 31 2022

The five must-have denim books you need to have in your libr...

Nowadays many sources on the internet can guide you through the history of denim. Sources that learn you more ...
Wouter Munnichs January 31 2022
January 10 2022

How to take care of your jeans

One of the most popular questions about jeans is how to take care of them. How to clean your jean. The answer ...
Wouter Munnichs January 10 2022
December 20 2021

The Strong Connection Between Denim And Music

Denim is strongly rooted in music, and music is strongly rooted in denim. Musicians from all over the world ar...
Wouter Munnichs December 20 2021