Instagram's Eva Chen and H&M Make Normcore Denim for Kids
Eva Chen, Instagram’s director of fashion partnerships, bestselling author and mom of three, can add H&M collaborator to her list of titles and achievements.
Eva Chen, Instagram’s director of fashion partnerships, bestselling author and mom of three, can add H&M collaborator to her list of titles and achievements. The former Teen Vogue editor will launch a collection of gender-neutral children’s apparel and accessories with H&M on Sept. 7. The designs draw inspiration from the ’90s—Chen’s favorite fashion era—and infuse “classic Americana style with Japanese and Korean influence” to create a unique transitional back-to-school wardrobe, the brand stated. The casual and timeless designs are a departure from the festive Lunar New Year collection Chen created with children’s brand Janie and Jack in 2022. “I love this whole collection,” Chen said in a statement. “I’m incredibly proud and I can’t wait for it to be out in the universe. It was so much fun to include my daughter in the design process and see the collection through her eyes. There’s just something so unique about how a child experiences the world, and I can’t wait to see how kids everywhere, including my own, live and play in these pieces for years to come.”
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