German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is reportedly worth at least 30 million dollars, according to RacingNews365. Rumours that Adidas would replace Puma as the clothing partner of the Mercedes Formula 1 team began circulating this summer. The car brand confirmed the news in a press release today. From 2025, Adidas will develop a complete range of clothing, footwear and accessories for the entire team, including drivers, mechanics and engineers. The partnership will focus not only on performance but also on style, with innovations specifically tailored to the needs of each team role, from drivers to the technicians in the pit lane. Bjørn Gulden, CEO of Adidas, commented enthusiastically on the partnership: "We are very happy to return to the world of motorsport. Formula 1 is experiencing tremendous growth and is now an important sport, both for fans and for street culture. We are proud to support the iconic Mercedes-AMG Petronas F1 Team and work together to push boundaries, both on and off the track."