Sports Merch Is the New Celebrity Style Obsession

May 22 2025
Sports Merch Is the New Celebrity Style Obsession
Go sports! Even if you are not an avid sports fanatic, you can’t deny that there’s a certain sense of excitement in the air right now, around a bevy of different competing teams and athletes.

Go sports! Even if you are not an avid sports fanatic, you can’t deny that there’s a certain sense of excitement in the air right now, around a bevy of different competing teams and athletes. This week alone, the NBA playoffs, the Stanley Cup playoffs, and the Italian Open are happening in tandem—meaning there is tons of spectating going on. Just as intriguing, however, are all of the celebrities watching the action unfold live from their prime VIP seats. (Sitting in the nosebleeds? Never.) Stars like Bad Bunny, Justin Bieber, Kendall and Kylie Jenner have all been spotted getting in on the sports action—and they’re embracing sporty style to do it. From the sidelines, celebrities are proudly repping their favorite team’s merch, from subtle logo hats to full-on sports jerseys. Forget wearing fresh-off-the-runway pieces or their best designer clothes (like Beyoncé has often done court-side): Authentic sports merch is the new status item to wear to a game, whether it’s brand new or rare vintage.

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