New Balance Expands ‘Made in UK’ Collection
American sneaker brand New Balance has added a new style to its ‘Made in UK’ collection, which combines walking shoe heritage with contemporary design for a more formal aesthetic.
The ‘Allerdale’ is named after the historical district in Cumbria, home to the brand's UK manufacturing facility in Flimby, and draws its cleaner silhouette from the UK’s rich tradition of outdoor leisure. Sam Pearce, creative design manager at New Balance, said in a statement: “This is a new market opportunity for New Balance, one which looks beyond only retro running by capitalising on a shift towards a more formal and tailored approach to fashion. A cleaner, stripped back silhouette with a focus on premium materials that are already synonymous with Made in UK production.” Crafted with premium leather and suede fabrications, the Allerdale presents a clean and streamlined silhouette with minimalist branding marked by an embroidered flying New Balance logo, featuring a sturdy cupped sole unit with heavy-duty stitching and a rugged hiking-inspired tread for an inspired take on outdoor style.
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