Versace Deletes Instagram, Hints at New Social Media Strategy

August 24 2023
Versace Deletes Instagram, Hints at New Social Media Strategy
Versace has deleted all the posts from its Instagram account. The luxury fashion house, which has 29 million followers, has wiped its social media slate clean, suggesting an announcement or change may be imminent.

Versace has deleted all the posts from its Instagram account. The luxury fashion house, which has 29 million followers, has wiped its social media slate clean, suggesting an announcement or change may be imminent. Earlier this month Versace was sold as part of Tapestry’s acquisition of parent company Capri Holdings in a multi-billion dollar deal. The move follows brands like Celine, Balenciaga and Bottega Veneta, who have all deleted their social media history on various occasions. According to WWD Versace will unveil a new social media strategy and approach to posting. Whether that will be in a new format is not clear.

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