Ugg unveils SS25 collaboration with Ambush
February 26 2025
Southern California-based footwear and lifestyle brand Ugg has unveiled a four-piece collection for spring/summer 2025 with creative director Yoon of Tokyo-based label Ambush. The collaboration sees Yoon reimagining two timeless silhouettes, the Mary Jane and penny loafer, fusing Ugg’s comfort DNA with Ambush’s ultra-distinct bold and experimental aesthetic.
The Ugg Ambush Loafer has been given a similar sheepskin makeover. The penny loafer-mule silhouette has been finished with sheepskin detailing on the upper and inner soles and is valuable in burgundy and black. Ugg x Ambush campaign Ugg x Ambush campaign Credits: Ugg/Ambush by Xavier Tera To bring the collection to life, the two brands have also collaborated on an immersive campaign, capturing the arc of a school talent show, from its practice, its little life moments, and the show featuring four misfit teens in the four-piece collection. Ugg x Ambush will be available to shop on Ugg.com, Ambushdesign.com, in stores and at selected retailers from February 21.
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