Paris Calling: Denim Brand Cup of Joe at Fashion Fair Who’s Next
January 15 2025
The denim brand Cup of Joe is set to make an impression at the upcoming Who’s Next fashion fair, taking place from January 18th to 20th, 2025, at the Porte de Versailles in Paris. Widely recognized as a premier event for fashion professionals, Who’s Next attracts over 45,000 visitors and more than 1,300 brands worldwide, creating a vibrant platform for showcasing trends and building industry connections. At this year’s edition, Cup of Joe will unveil its Fall/Winter 2025 collection, complemented
Leveraging fashion fairs for business growth Participating in Who’s Next highlights Cup of Joe’s commitment to building strong relationships with retail partners and expanding its international presence. The brand’s Never Out of Stock (NOS) strategy has been a game-changer for retailers, providing continuous availability of bestselling items. As a result, retailers can confidently meet customer demands while minimizing overproduction and out-of-stocks—a critical advantage in today's fast-paced marketplace.
To view full content and a better mobile experience, try
