First Look at New Gucci Visions Exhibit in Florence
While waiting to open a new chapter under the creative direction of Sabato De Sarno next fall, Gucci is celebrating its heritage with a new exhibition to be unveiled at Gucci Garden in Florence this week.
In sync with the strategy and activations of the past couple of months — which ranged from staging the expansive “Gucci Cosmos” exhibition in Shanghai to rolling out simple and clean advertising campaigns spotlighting its iconic bags with the help of famous ambassadors — the Kering-owned fashion house plans to pay tribute to its 102-year-long history in a show titled “Gucci Visions. Opening to the public on Thursday, the exhibit is designed to take visitors on an immersive journey into the brand’s craftsmanship and its creative milestones by founder Guccio Gucci, successors Tom Ford and Frida Giannini, up to designs by Alessandro Michele, who exited the company in November. An illustrated timeline featuring key dates, events and people of the company’s history runs through the three-storied location, which is housed in a 14th-century Florentine palazzo. Interspersed throughout the first and second floor, eight individual rooms are dedicated to a different facet marking the Gucci heritage. These range from a showcase of signature themes — including the GG monogram, the Flora pattern and the Bamboo bag — to halls dedicated to red carpet gowns across the decades or the brand’s innovative presence in the metaverse.
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