Times are changing, and so is denim. It constantly evolves in new directions without losing its rich history, that's the true beauty of denim. It's flexible and adaptable, always ready to meet the needs of the moment while staying relevant. No matter the occasion, denim has you covered. In the past decade, unisex styles have become the new standard. Where there was once a clear divide between women's and men's collections, there's now more overlap. People's mindsets have shifted, and fashion, especially denim, can no longer be confined to strict categories. Take stretch denim, for instance, once primarily a women's feature, it's now common in men's jeans too. Fits like skinny jeans, once seen as a women’s style, are now worn by men everywhere. Overall, gender and personal expression in fashion are becoming more intertwined than ever. How the industry is responding The industry is removing traditional gender distinctions such as women’s and men’s. The focus shifted to more unisex designs as it comes to jeans fits. Think of straight-leg jeans that made a strong comeback, and also loose and relaxed fitted jeans. All with more wide-leg cut designs and a bit higher on the waist. The designs of denim styles also became more neutral. More timeless with less screaming designs, but more toned down in special and minimalistic features. This is also when it comes to the color palettes, and also the washes on jeans and denim styles in general. The washes are not extreme or very outspoken, but more classic and vary from light to medium to darker blue. And you will see colors of grey and black too. Hybrid denim styles are also part of many collections to bring women's and men's designs together. As denim jackets are also the cornerstone of many daily outfits, brands are focusing on these styles as well. Unisex models are designed with a more oversized silhouette for a relaxed and casual look. Also, wider faded worn-in looks are popular with distressed and vintage designs. The branding of jeans brands The unisex approach of brands goes further than only the designs of jeans and jackets. It is also the change in mindset as it comes to the strategy of the brands. They all have a more inclusive approach, so creating more gender-neutral campaigns and lookbooks. Even the models that are used are more gender neutral, or let’s say less stereotyped women or men. They want to sell their collections in the end that are made for a wide range of people. How retail is using the growing unisex market Even in retail, you see shifts in how they communicate related to the unisex movement. While all stores had the typical women’s and men’s divisions, there were more neutral zones in the stores. Especially when it comes to the bigger department stores. In the middle of the women’s and men’s stores, so-called unisex corners are fusing these two together. As shopping online has made a huge difference as most people are shopping online, more filters as unisex or gender-neutral are used by retailers too. All to improve the user experience online and to meet the needs of the customers of today. The future of unisex denim styles In the future, unisex styles will increasingly become the norm, with a focus on fit, comfort, and personal expression rather than gender-specific categories. Universal sizing systems will replace traditional ones, with labels highlighting the actual measurements of denim styles instead of the standard sizing we're used to today. Personalization is already growing, but more denim styles will have this focus. The base will be clean, but you can add your own personality by adding something that is typical of you. From patches to embroideries and other do-it-yourself techniques. This is so you can stand out from the rest and show your personality in expressing yourself. Denim will be your canvas and you will be the artist or designer of your clothing. Calik’s Denim approach In the new Spring/Summer 2026 collection, Calik Denim reimagines denim by blending elasticity, authenticity, and comfort. Featuring innovative designs, the collection unveils transformative fabrics that prioritize sustainability and adaptability. It’s an evergreen wardrobe staple with a versatile, multitasking spirit, ideal for unisex denim styles.