Denim and Western have been going hand in hand already for a very long time. First denim was worn mostly by gold and silver miners. Soon during the 1920s and 1930s after the mines were out of any gold and silver, these miners were leaving for the countryside to start a farmer's life. This was in the hope it would bring them to another stage in life. Most of the denim brands saw this opportunity to jump on this same track and market their brands to the Western lifestyle. In earlier denim brand advertisements you can see jeans appearing on Cowboys and anything related to Western and rodeo. A new milestone within the denim game was born. The rodeo events At the rodeo events denim brand saw opportunities to highlight themselves to the growing group of interested people. Special denim banners and so-called rodeo clown pants were made. These huge pairs of jeans were worn by rodeo clowns, this to distract the bull when a rider has fallen. Also during breaks of these events, rodeo clowns were there to entertain the crowd. Cowboys and denim Most of the Cowboys that were actively working with horses on ranches were wearing denim. This had several reasons such as jeans are super durable, they give the right protection, are easy and comfortable to wear, and are affordable as well. Soon when the Western lifestyle became booming, Western movies were seen at cinemas as well. Actor John Wayne was playing in the movie The Searches in 1956. This movie is mostly about revenge and redemption. Ten years later in 1966, The Good, the Bad and the Ugly starring Clint Eastwood became a huge hit. All these movies influenced jeans heavily. And as youth were going to see these movies, jeans and denim jackets were on top of their mind and they wanted to wear the double denim style themselves as well. The cowboy wardrobe essentials There are a few clothing styles that are typical Cowboy. First of all, the Cowboy hat. A super recognizable piece of their silhouette. Then the Western shirt. Made in denim fabrics, but also in many different checks and unis. Jeans were a sort of cornerstone within their outfit. Regular fits, and in the 1970s the bootcuts that were a perfect match with their leather Cowboy boots. Another classic from their outfit. Lastly, the leather belt with a buckle and the bandana. All these items are still super popular after all these years. Most brands copied them and tweaked them into something new. But the core remained the same, always. Calik Denim brings for Spring Summer ’26 their innovative Maxymove concept. This cutting-edge hyper-stretch technology lends itself perfectly to these Western styles. These denim fabrics crafted within this concept are made with an authentic construction and exceptional performance. This revolutionary blend of activewear comfort and genuine denim aesthetics creates therefore the perfect harmony between functionality and style. Just like the Cowboys want! Western is more popular than ever. While in the West and the South of America, this typical Cowboy style is super popular, other places around the world have embraced it as well. Since the beginning of the introduction of all the iconic styles, they weren’t out of style at a certain point. Always continued and even today, the Western approach is hotter than ever. More popular than most people could imagine. But if you zoom in on most wardrobes, many Western and Cowboy influences have been there since the beginning. Next to having a pair of jeans, most of the people have a denim jacket too. And not to forget about the denim shirt. It was already a big trend in the 1980s and 1990s, but the last 15 years you can see most of the people combining denim with denim. Something typical Cowboy. Actors and musicians wearing the Cowboy style Many actors and musicians are wearing these Cowboy and Western influences. Sometimes tweaked, but always based on the classics that were seen since the beginning during the 1920s and 1930s. The perfect rockstar style that suits everyone! Nowadays these styles are the cornerstones of most outfits and can be spotted in many fashion shows of high-end labels as well. They are here to stay, no matter what. After 100+ years they still embody that denim feeling the best, whether you’re young, old, man, or female. It looks like that there’s a Cowboy in everyone, yihaa!