Tommy Hilfiger, which is part of PVH Corp., has tapped global musician and actor Jisoo to appear in the brand’s fall 2024 ad campaign. The brand follows Jisoo, the 29-year-old South Korean singer and actress, on an open-top bus past New York’s iconic sights wearing modernized prep classics from the fall 2024 collection including a camel wool coat, Breton-striped cardigan and denim skirt. The campaign was photographed by Peter Ash and will run digitally. Jisoo pictured here in Hilfiger's fall campaign. Jisoo pictured here in Hilfiger’s fall campaign. Courtesy of Tommy Hilfiger “Partnering with Tommy is a dream come true,” said Jisoo. “I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensitivity that resonates deeply with who I am.”