6 Ways the Fashion Industry Can Become More Sustainable in 2024
For the most part, fashion is still not on track to meet its climate targets. A recent report by Stand.Earth found that out of 14 major brands, only 4 are set to cut greenhouse gas emissions by the amount needed to keep global warming below 1.5 degrees Celsius.
For the most part, fashion is still not on track to meet its climate targets. A recent report by Stand.Earth found that out of 14 major brands, only 4 are set to cut greenhouse gas emissions by the amount needed to keep global warming below 1.5 degrees Celsius. Going into 2024, we’ll need to see action accelerate across the fashion industry—which experts say will require greater collaboration. “We need the industry’s biggest competitors to down tools and hold hands, because we are 100% not going to get where we are going with only one or two leading the charge,” says Samata Pattison, founder and CEO of cultural sustainability company Black Pearl. “It’s literally an all-hands-on-deck situation, because we just don’t have the time for anything else.” Luckily, legislation is finally on its way, with the European Union approving new eco-design legislation in December, which will include a ban on the destruction of unsold textiles and footwear products and requirements designed to improve the circularity of products. Meanwhile, exciting innovations, from eco-friendly dyes to new recycling technology, could help provide some of the solutions needed. “I would definitely like to see more people backing new innovation; [those] finding solutions to help [the industry] get close to true circularity, and the reduction of waste and overproduction,” says Dio Kurazawa, founder of sustainable fashion consultancy The Bear Scouts.
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