DITA Launches New Customization Collection and Experience
January 15 2025
Eyewear brand Dita has launched a new bespoke collection and experience, Inovati™, where customers have the option to completely customize their frames by selecting each detail, from the frame to the lens color and the addition of precious stones, gems, and diamonds.
Using 3D customization technology, customers will be able to personalize their Dita Inovati™ eyewear frames by choosing their own frame color and lens color and adding hand-placed gemstones on different parts of the frame, including the temples and brow bar. A first for the eyewear industry, the exclusive collection and experience is set to launch in Dita flagship stores on January 20th.
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