Dior Opens Summer Pop-ups at Harrods

August 07 2023
Dior Opens Summer Pop-ups at Harrods
Dior is showcasing its fall 2023 women's collection with a series of pop-up shops on the ground floor of Harrods and filling the windows of the Knightsbridge store with books and maps.

LONDON — Dior is back for more at Harrods, opening a string of pop-ups showcasing the fall 2023 women’s collections by Maria Grazia Chiuri. The shops — which showcase ready-to-wear, footwear and accessories — are all located on the ground floor and will be open throughout August. The first shop recreates a library decorated with the brand’s Plan de Paris print, which was inspired by a scarf designed by Monsieur Dior in the 1950s. The streets and monuments of the French capital are traced on the floor and walls. Dior has also dressed the Harrods facade with Plan de Paris images, including Rue du Faubourg Saint-Honoré and 30 Avenue Montaigne, Dior’s Paris headquarters. The facade facing Brompton Road features a large central panel while the windows are filled with bookshelves.

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