SEQUENCY Tomorrow's Code
A new sense of community and consciousness, along with a cultural reconstruction, has been generated as a post-pandemic effect.
The time of isolation from others, inside our own spaces, has generated a flourishing of global connections, helping the comparison with and sharing of visions and ideas. The rise of digital technology, as a new frontier, brings a virtual expansion and a series of innovations, ways of thinking and acting and generates a real revolution. A global reorganization and direction towards a circular and ecological transition is driven by the nature and urgency of climate change. The result of these multiple influences is the implementation of collaborations, the transition to a new model, an acceleration of the ongoing transformation and, finally, the emerging of unexpected opportunities. “Sequency” represents precisely this moment of positive continuity for Calik Denim’s business, in a historical period in which we are witnessing multifaceted and intense evolutions. The overcoming of this and other phases of change, increasing movement towards the future, is realized in when the generation of new actions is actively kept alive. This word, in fact, is identified as a sequence of elements, many parts of past and present experiences that alternate, dismantling and reassembling in new forms. The AW 22/23 collection is the vivid expression of this: a sequence that generates change and that keeps the principles of the past alive, while regenerating itself with the codes of the future.
BLUEPHILIA Rewired Existence
In the new normality, the barriers between real and virtual have merged, there is no longer a difference between “online” and “offline”, but there is an “onlife”.
In the new normality, the barriers between real and virtual have merged, there is no longer a difference between “online” and “offline”, but there is an “onlife”. In this strange situation we need to understand the rules with which to face the new continent where we have just landed. Where scenarios change with surprising speed and we are constantly attracted to all that is alive and vital, unconsciously seeking connections with the rest of life on the planet. Living on the edge of reality is becoming the norm. The global health crisis has increasingly compelled we humans to connect with each other in a more positive sense within digital communities to convey a moral closeness. Which is why the distinctions between the old and new generations is constantly blurring, creating an updated universal tribe of connected netizens. The frontier of digitalization in fashion is the first requirement. Brands use new tools to reach the consumer, using professional apps and 3D design to describe their collections; we become as avatars for a virtual reality experience. In BLUEPHILIA virtuality, netizens are more active and aware than ever and demand a safer world and life by spreading positive currents of thought such as human equality and the body neutrality movement; expressing both primary and holistic human needs to create something useful and worthy. It is with a sense of global responsibility that CALIK DENIM endeavours to both strengthen and to challenge these assumptions at every stage of production, both digitally and physically to nourish the well-being of society and to help environmental recovery reach a new form of empathy with the earth.
LOXODROME The Indigo Route
We are glad to introduce our AW 21/22 Collection: LOXODROME the indigo route.. The indigo route of our Loxodrome is a synonym of respect for the environment, for a new well-being and conscious view in which body and mind are intimately connected.
LOXODROME the indigo route "To keep the ship's direction steady, sailors use a method called Loxodromic navigation: the route is maintained by following a rhumb line on the surface of the Earth that crosses each meridian at the same angle.” To make better choices, researches, innovations and creations, while respecting the diversity and values of others, a "navigation system" is necessary. What we are going through is a phase of "metamorphosis", in which radical changes converge and remould forever the way we live, travel, work and interact. It’s essential to understand all the elements that make up and feed this transformation: technology, culture, wellness, ecology and safeguarding of resources, guided and accelerated by a demographic evolution and its generational turnover. This is how we can find the right direction: following the common threads that unite all of these elements, the growing personal desire and the community’s needs. Technology offers the opportunity to express ideas, the tool to share them in the best way possible, to harvest experiences and establish collaborations.The constant connections have the ability to put in motion real cultural changes and give access to many means of information. Fashion is called to responsible choices by activism, which demands change, transparency and equity. The indigo route of Calik Loxodrome is a synonym of respect for the environment, for a new well-being and conscious view in which body and mind are intimately connected. Begin the journey guided by this awareness path.