Levi’s x Sacai Reveals Spring Ad Campaign Photographed by Craig McDean

May 22 2025
Levi’s x Sacai Reveals Spring Ad Campaign Photographed by Craig McDean
Levi’s and Japanese fashion house Sacai have revealed their spring ad campaign that takes inspiration from James Dean’s iconic spirit. Photographed by Craig McDean and styled by Karl Templer, the women’s 2025 spring collection and men’s 2025 spring and summer collection are featured.

Levi’s and Japanese fashion house Sacai have revealed their spring ad campaign that takes inspiration from James Dean’s iconic spirit. Photographed by Craig McDean and styled by Karl Templer, the women’s 2025 spring collection and men’s 2025 spring and summer collection are featured. The ads feature actress and model Chase Sui Wonders alongside model Chandler Frye, and were photographed on the Lower East Side of New York. The ad campaign, which breaks Monday, will run on Levi’s and Sacai’s social channels. The Levi’s x Sacai women’s collection features three standout pieces: The Levi’s x Sacai Denim Jacket with a boxy, slightly A-line silhouette with interior details that maintain its sculptural shape; the Levis x Sacai Denim x Matelasse twill jacket, and a statement Levi’s x Sacai jumpsuit with a bib-style top, camisole straps and wide flare legs.

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