Pull&Bear Partners with BFC NEWGEN designers to redefine fashion collaboration
Spanish fast fashion retail Pull&Bear has launched ‘Canvas for Creativity,’ an initiative that seeks to amplify emerging talent through a unique partnership model. The project positions rising designers as Guest Creative Directors, granting them access to the brand’s expansive resources while ensuring their distinct artistic visions remain at the forefront.
For its inaugural edition, ‘Canvas for Creativity’ spotlights two British Fashion Council (BFC) NEWGEN designers: Chet Lo and Johanna Parv. Their capsule collections will debut during London Fashion Week in February 2025. From Monday the collections will be available through a dedicated pop-up at Selfridges and on its website, with a wider release on pullandbear.com following on February 19th. A platform for the next generation By rethinking traditional collaboration models, Pull&Bear is positioning itself as a key supporter of emerging designers, equipping them with the necessary tools and expertise to craft collections that resonate with a new generation of consumers. The initiative underscores the brand’s commitment to fostering creative innovation while ensuring accessibility on a global scale.
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