Pharrell Williams’s Billionaire Boys Club teams up with Moncler
Billionaire Boys Club is pushing into luxury with a collection of elevated streetwear designed in partnership with the Italian outerwear brand.
The latest luxury streetwear collab is here. Pharrell Williams’s menswear brand Billionaire Boys Club (BBC) has teamed up with Moncler as part of efforts to elevate its offering. For Moncler, it’s a clever play that will let it tap into BBC’s community of music and fashion fans, and the buzz around Williams. The collection celebrates BBC’s 20th anniversary, and marks a key moment for the brand as it looks to push into luxury with a higher price point and elevated materials such as cashmere and wool. (Prices for BBC’s main collection range from $60 for a T-shirt to $900 for a leather varsity jacket.) Launched by Williams and A Bathing Ape founder and Kenzo artistic director Nigo in 2003, BBC has grown its international footprint and now has retail partners across Asia, Europe and North America, including Selfridges, Flannels and Harvey Nichols. The brand declined to share revenues.
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