Michael Kors has named Dahyun, a member of the South Korean global musical group Twice, its newest global brand ambassador. The 25-year-old Dahyun, whose full name is Kim Da-hyun, has established a close relationship with the Kors brand over the past few seasons, attending both the spring and fall 2023 Michael Kors Collection runways shows during New York Fashion Week. In a survey by ListenFirst, a social media analytics platform that analyzed social engagement results during NYFW 2022 from Sept. 9 through Sept. 15, Michael Kors came in first place in social engagement attributed in part to a top-performing Instagram collaboration post of Dahyun arriving at the runway show, which got 639,196 engagements.