Dior Heads to Mexico

May 09 2023
Dior Heads to Mexico
Dior will show its cruise collection in Mexico City.

Following its pre-fall show in Mumbai in March, the French fashion house has revealed it will unveil its cruise 2024 collection in Mexico City on May 20. It plans to disclose the exact location at a later date. Maria Grazia Chiuri, artistic director of womenswear collections at Dior, will continue her tradition of collaborating with local craftspeople on the annual collection, which has the potential to significantly boost tourism revenues in its destination. “Through this exciting dialogue, the creative director will highlight the artistry and some of the emblematic figures of this country that has been dear to Dior’s heart since the beginning of the house in 1947,” the brand said in a statement. Read more on wwd.com

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