Calik Denim launched their Sustainability Strategy “Passion for Denim, Passion for Life” in collaboration with one of Scandinavia's leading magazines, Habit Magazine. In addition to launch their strategy in the event, which took place in Stockholm on October 10 and hosted important brands of the market such as H&M, Tiger of Sweden; Calik Denim introduced their Denethic concept, in the theme of sustainability which will bring a breath of fresh air to the sector and is the future of denim.