Designers Emphasize Coatings and Washes in Spring/Summer 2024 Men's Collections

August 21 2023
Designers Emphasize Coatings and Washes in Spring/Summer 2024 Men's Collections
Pharrell Williams’ debut as the men’s creative director for Louis Vuitton might have been the most hotly anticipated event on the men’s fashion week calendar, but there was more to see than monogrammed jeans and celebrity-studded front rows.

Pharrell Williams’ debut as the men’s creative director for Louis Vuitton might have been the most hotly anticipated event on the men’s fashion week calendar, but there was more to see than monogrammed jeans and celebrity-studded front rows. Spring/Summer 2024 men’s and dual-gender collections homed in on impactful denim designs that support their point of view for the season. The jeans were printed and coated. Rises were low; others reached new heights and washes spanned pale to pure indigo. Designers approached novelty denim in various ways but shine and sparkle was one of the most effective ways to attract attention.

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