Abercrombie & Fitch to Enter India
American retail group Abercrombie & Fitch is entering India through a multi-year franchise partnership with Myntra Jabong India Private, Ltd. to expand the global reach of its brands in the country.
Fran Horowitz, chief executive officer of Abercrombie & Fitch Co., said: “With the strength of A&F Co.’s brands today, we are thrilled to partner with Myntra Jabong to more deeply engage with new and existing customers in India. It’s an incredibly dynamic and diverse market, and one where we see tremendous long-term potential as we continue to pursue global brand growth. “Staying close to our customers and putting them at the centre of everything we do has been the foundation of our transformation and the key to our success in recent years. In Myntra Jabong, we have found a like-minded partner whose expertise and capabilities will allow us to go to market with these same strategies in India.”
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