A&F to Hold Retail Experience in New Orleans for Super Bowl

January 29 2025
A&F to Hold Retail Experience in New Orleans for Super Bowl
Abercrombie & Fitch is taking its relationship with the National Football League to the next level. The retailer will host a one-day retail experience in New Orleans for Super Bowl LIX, building on the success of its licensed collection of apparel and accessories with the NFL. A&F has been an official licensee of merchandise for the NFL and its 32 teams since 2023.

The Abercrombie House retail experience will feature merchandise for Super Bowl LIX, apparel for the Kansas City Chiefs and the Philadelphia Eagles, the New Orleans Saints, as well as pieces from the Abercrombie spring collection, including denim and outerwear. There will be a custom embroidery station where shoppers can personalize items and there will be meet-and-greet opportunities with NFL players including Nick Chubb, running back for the Cleveland Browns, Fred Warner, linebacker for the San Francisco 49ers, and Drake Maye, quarterback for the New England Patriots.

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