Swedish Fashion Council is returning to the Fashion [X] showroom for the Paris Fashion Week spring/summer 2024 season in collaboration with London-based talent incubator Fashion East. Located at 43 Rue Notre Dame de Nazareth in Paris, the Fashion [X] showroom will run from September 27 to October 4 showcasing prominent young brands from the SFC [Incubator] and current and alumni designers supported by Fashion East. Designers taking part for SS24, including All-In, Asai, Ashley Williams, Avava, Feben, Hodakova, Johanna Parv, Louis Abel, and Rave Review. Access to the showroom is reserved for buyers, press and fashion industry professionals.