Oxblood, Powder Pink, and True Brown—Fall 2024’s Color Trends Are Going Viral

October 16 2024
Oxblood, Powder Pink, and True Brown—Fall 2024’s Color Trends Are Going Viral
When it comes to fashion, colors trends have never been more influential and punctuating than they are right now. Over the past few seasons we’ve watched particular hues mark specific moments in time—and they’ve surpassed an outfit or runway moment, spinning into our cultural zeitgeist and remaining there.

According to the fashion set, the best fall fashion colors in 2024 range from classic autumnal hues like oxblood and chocolate brown to evocative shades like siren red. Of the latter, street style stars embraced the bold with over-the-knee boots, leather midiskirts, and head-to-heel red ensembles. Latte dressing is still going strong with true browns of all kinds appearing in the form of suede jackets, brown bags and soft camel coats. Another color trend sticking? Brat! But this time, it’s a trickle-down effect emerging as avocado green—seen in the autumnal collections of Gucci, Loewe, and Bottega Veneta, and in your to-go lunch salad.

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