Editors
How the Industry is Embracing Unisex Denim Styles
Times are changing, and so is denim. It constantly evolves in new directions without losing its rich history, that's the true beauty of denim. It's flexible and adaptable, always ready to meet the needs of the moment while staying relevant. No matter the occasion, denim has you covered.
Explore the 5 main jeans styles in 2024
This year, jeans are as diverse as ever and continue to be a staple design piece of clothing in everyone's wardrobe. Jeans are always influenced by trends and are always on the move. Expect again a mix of more modern silhouettes with a very strong focus on sustainability.
The Influence of Technology on Denim
Denim is always on the move. From day one when it was used as a true workwear garment there were innovations to make the best possible pants. One of the key aspects of these miner pants in the mid-1800s was the invention of the rivet. This small copper nail strengthens the pants so they last longer. It shook the industry and became the standard. Even now 150 years after its introduction, it's still there, and impossible to think about jeans without the rivet.
The Difference Between Ordinary Cotton and Regenerative Agriculture/Cotton
Denim fabrics are originally made with 100% cotton, but since around 15 years, more and more jeans contain a certain percentage of other fibers as well. These fibers, most of the time polyester or elastane, ensure that a pair of jeans feels comfortable from day one due to its flexibility. The growing demand for these kinds of jeans for both women and men skyrocketed since slim-fitted jeans became the standard within the fashion industry.
Why most denim fabrics are focussed on circularity and sustainability these days!
It’s no longer a secret that we need to take responsibility when it comes to Mother Earth. We need to slow down on certain things. And we need to take care of each other these times, but especially also for nature.
How to Contribute to a Cleaner Blue Denim Earth!
Sustainability is a keyword these days. In every sector, it’s a hot topic, and so it is within the denim industry. Everyone is preaching for a better tomorrow. For a better and cleaner earth. Taking care of Mother Earth was never as important and relevant as now. We all need to take care of each other these days and give nature and the beautiful things on earth some extra attention. This is so our grandchildren can their kids can enjoy life to the fullest as we did as young ones.
5 Forgotten Trends that made a Big Revival the Last Few Years!
The denim industry is always moving. Especially when it comes to trends and developments. Some are just here for a few days while others last a long time This is something that happens in every industry, but especially within the fashion and denim industry.
Wear Your Jeans More Often Wash Lesh!
Luckily, the group of people that are living a conscious life is growing every day. Sometimes people need to get an extra push to be aware of a more slow-down lifestyle. The sky-high energy prices last year forced many people to take a shorter shower or to switch off the boiler at home earlier during the day. This is to save money. Some people were aware of this already and for them, it became a sort of lifestyle. They are buying less but better.
It is not about piles of jeans in your closet, but about key denim styles.
Remember when you were young and you had one favorite outfit that you would like to wear day in and day out? Your favorite pair of jeans, that comfy sweater, and those old but oh-so-good-looking pair of sneakers. They were the ultimate outfit that made you look cool, but also the outfit that gave you that special feeling. The feeling of safety and being part of your club of friends at high school.
Why AI Will Not Replace Denim Designers in the End
That AI (Artificial Intelligence) is a hot topic these days is a fact. All over the globe, everyone is talking about it. Many new opportunities to use this smart tool are coming along, also within the denim industry. The first AI-generated samples and collections are shown already at trade shows, and it seems that this is just the start of this innovative technology.
The Key Features of The Evolution of Blue Jeans
150+ Years of Jeans Usage Since jeans is born we have seen many changes over time in this historical garment. Changes that were made that are related to the innovations of a specific period. As jeans was first made as a strong and long-lasting workwear garment explains why the design of it changed with time as it isn’t used as workwear most of the time anymore these days.
Why Selvedge Fabrics Are So Beloved by Denim Aficionados?
The difference between selvedge and non-selvedge fabrics Most people know that all pairs of jeans were first made with selvedge fabrics. For those who don’t know what selvedge is, this is the ‘self-finished’ edge of a piece of fabric that keeps it from unraveling and fraying, hence the name selvedge....
The Importance of Denim Branding on a Pair of Jeans
Branding on pair of blue jeans goes way back. In fact, most brands branded their jeans already since day one, to distinguish themself from the rest in the market. The main reason for branding on jeans is that consumers know what brand they’re buying in a store, and it’s also a marketing tool of course when people started walking around in their jeans or denim jacket.
The Power of Denim in the World
Denim is Everywhere and Everywhere Is Denim Since the story of denim started, for most people the starting point is when the legendary rivet got a patent in 1873, so 150 years ago now. Since then, the world is ''denimized''. Everywhere you look today you will find denim.
Why indigo-dyeing is a magical process
When a denim style is colored blue, you know that it's dyed with indigo. It can be synthetic or natural indigo, but it is colored with the desired blue pigment. This means that denim styles will age over time as the indigo doesn’t penetrate to the core of the yarns, this will stay white. When the indigo is washed off or chips off with wear, the core will be more and more exposed, so it will be more and more white.
The key features of a pair of jeans
A pair of jeans is made with many elements and different parts. It may look easy to design and produce a pair of jeans, but actually, it’s quite difficult to get the right shape, design, look and feel. This explains also why some models are available already for ages while some are gone in a blink of an eye. To design a pair of jeans, there are so many options and variations available.
Five persons to follow that use denim in a creative upcycling way
Creating a pair of jeans is a form of art. Every designer begins from scratch, most of the time with influences from other designers or brands. It can be quite a long process to get the desired result. When the design process is ready, the jeans will be produced. After production, the jeans go to the retailers that bought the jeans and in the end, consumers will buy and wear them. When a pair of jeans is worn (hopefully for a very long time!), it can get a second life.
The Motherlode: The Full Story of the $87,000 Pair of Levi’s Jeans
Michael Allen Harris, denim archaeologist and author of Jeans of the Old West: A History, has spent the last few decades digging in abandoned mine shafts looking for blue gold and documenting his finds for collectors and enthusiasts.
The different types of denim wearers
Denim fabrics can be used in so many ways There are so many different types of denim and jeans on the market. This is because denim fabrics can be used in so many ways. This results in all kinds of denim styles for all kinds of people.
Jeans Under the Tree: Your Failproof Guide to Gifting Denim
If you’ve got a denim lover in your life, you might be struggling to find the perfect gift for them. Denim may indeed be the perfect gift for denimheads, but it’s a fine line between an incredible gift of denim and a so-so one. We’re here to help you with this failproof guide to gifting denim.
The 5 denim styles everyone needs in their wardrobe
Everyone loves denim, and denim loves everyone That denim is the cornerstone for almost everyone’s outfit is a fact. Due to the versatility of the fabric and all the different silhouettes you have endless possibilities for how to wear and style it. There are so many different denim types and dito colors that are giving each item a different look.
Why unisex denim styles are not just a trend
When the first women's jeans were launched Jeans were made and worn in the first place for men. Men that worked in the mines needed a sturdy pair that could stand the test of time. They were called overalls because they were worn over their clothes, hence the name.
Renegade Denim: Jeans as the Cornerstone of the Rebel’s Wardrobe
While researching for my recently published book, The Rebel’s Wardrobe: The Untold Story of Menswear’s Renegade Past, I was struck by the outsized role that denim has played in the development of rebel styles.
Why is Amsterdam called the denim capital of the world?
Dutch people have proportionally the most pairs of jeans Amsterdam is the capital of The Netherlands, and one of the most popular cities in the country. It’s a vibrating city with around one million people that never sleeps and is always busy and crowded with vacationers from all over the world. Sometimes Amsterdam is referred to as the ‘Venice of the North' due to a large number of canals.
5 denim events you need to know (and to visit)!
Denim is way more than just a pair of jeans or a jacket. It’s a way of life, a lifestyle! And as with most lifestyles, there’s a whole community behind it. All over the world, some people live the denim lifestyle whether they’re running a store, blog, Instagram feed, or organizing a denim event.
The Return of Wide-Legged Jeans: What We Can Learn from J. Crew’s Giant Chinos
Baggy is back. Since at least the middle of the last decade, designers have been toying with wider legs, but these looks have been slow to transition from the catwalk into the fashion mainstream. Here on Main Street, we’ve held on tight to our slim-fitting jeans and chinos, but, since 2020, that grip has begun to loosen.
What’s in a Pocket Part Two: Turning Workwear Shirt Pockets Inside Out
In my last article, I discussed the evolution of the five pockets in the five-pocket jean. As I noted in that article, menswear garments started to feature built-in pockets in the seventeenth century. While these pockets spread to include nearly every available space on jackets, waistcoats, and trousers, the shirt would not be graced with pockets until much later.
10 important historical years in denim
In the history of denim, there were many important years and milestones. Since the beginning of the miner period in California in 1850, the denim fabric is worldwide such a success. And above all, you can’t simply think of a world without this legendary fabric, right?!
What’s in a Pocket? The Five-Pocket Evolution of Jeans
Denim designers know better than to mess with perfection. Though they might break new ground with fabrics and cuts, the essential design of the five-pocket jean (particularly the men’s version) is essentially sacred ground.
Trompe L’Oeil Is The Surrealist Fashion Trend That Is Taking Over Denim This Fall
True blue jeans have a reputation for being casual—but not all denim has to be. Case in point, the current wave of trompe l’oeil denim that has been washing up across runways and retail collections over the past few seasons.
How consumers can contribute to a responsible denim industry ?
While the denim industry has joined forces and has taken responsibility to purify, the supply chain changes rapidly. New and improved technologies are introduced every season which are all contributing to an industry using less water, energy, and harmful chemicals.
Type I, Type II and Type III Denim Jackets - An Overview
Introduced in the late Nineteenth Century as a piece of practical and lasting workwear, the denim jacket was initially invented for the same purpose as a pair of jeans. With similar characteristics including durability and functionality, the denim jacket was seen as the ideal item for laborers, ranch hands, miners and more.