Will Varnam

Freelance writer, style enthusiast

Will Varnam is a freelance writer, style enthusiast and vintage archivist.

Coming from a background of collecting historic vintage garments for almost two decades, Will fuses his passion for history with an eye for creativity and design details within the clothing world. With an editorial focus on denim, the military uniform, vintage clothing and the history of contemporary menswear, Will’s strength lies in story telling and brand narrative. When Will isn’t working on editorial content or picking vintage, he’s behind the counter and acting as Sales Manager at Liquor Store, a contemporary independent menswear destination in the heart of England.

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