The demand for looser fit jeans highlights new denim cycle
February 02 2022
Looser fit jeans are heralding a new denim trend cycle, as skinny jeans are no longer the coolest cut. Levi’s, the world’s largest denim manufacturer, confirmed on an earnings call last week the company was optimistic about the denim category and that Levi’s is in “the early innings of a new denim cycle,” described as “looser, baggier fits” for both men and women — versus the prior skinny jean cycle that appealed to only half its customer base.
Looser fit jeans are heralding a new denim trend cycle, as skinny jeans are no longer the coolest cut. Levi’s, the world’s largest denim manufacturer, confirmed on an earnings call last week the company was optimistic about the denim category and that Levi’s is in “the early innings of a new denim cycle,” described as “looser, baggier fits” for both men and women — versus the prior skinny jean cycle that appealed to only half its customer base. Read more on fashionunited.com
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