A roster of marquee ambassadors and celebrities or a group of new faces? Gucci can rely on both. After unveiling campaigns for specific product categories with the likes of Billie Eilish, Paul Mescal, Xiao Zhan, Kendall Jenner and Bad Bunny, and most recently, with Ni Ni and Chang Chen, the Florentine house unveiled the campaign for Gucci Ancora, the debut collection of creative director Sabato De Sarno. For the occasion, the designer opted for some of the fresh faces who exclusively walked his first show for the brand last September during Milan Fashion Week. Rather than leverage talents’ popularity and social media influence to generate buzz, De Sarno decided to put product first and continued his mission to chart a new course with five new names, who combined have only about 21,000 followers on Instagram.